Took a Walk to Clear My Head. Accidentally Built a Brand.

Somewhere between startup chaos, family life, and a brain screaming at 200mph, I threw 45 lbs in a backpack and started walking.

The first mile sucked. So did the second. But somewhere around mile three, I felt something click. My head quieted. My legs burned. I felt alive.

That’s how GoRuckMyself was born — part joke, part war cry.

Now it’s gear for anyone who chooses the hard path… and laughs the whole way up.

Ruck hard. Laugh harder.

– Dan G.

Founder, Rucker-in-Chief