Took a Walk to Clear My Head. Accidentally Built a Brand.
Somewhere between startup chaos, family life, and a brain screaming at 200mph, I threw 45 lbs in a backpack and started walking.
The first mile sucked. So did the second. But somewhere around mile three, I felt something click. My head quieted. My legs burned. I felt alive.
That’s how GoRuckMyself was born — part joke, part war cry.
Now it’s gear for anyone who chooses the hard path… and laughs the whole way up.
Ruck hard. Laugh harder.
– Dan G.
Founder, Rucker-in-Chief
Collections
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The Shirt Show
The t-shirts that started it all. Built for sweat, sarcasm, and showing...
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Heavy Layers
These hoodies are for the cold mornings, the long miles, and the...
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Soft Gear, Hard Miles
Rucking isn’t just for the dudes who never skip leg day.This collection’s...
Featured products
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BAD MOTHER RUCKER Hoodie
Regular price From $33.00 USDRegular priceUnit price / per -
BAD MOTHER RUCKER Mug
Regular price From $8.00 USDRegular priceUnit price / per -
BAD MOTHER RUCKER Shirt
Regular price From $14.50 USDRegular priceUnit price / per -
DO YOU EVEN RUCK, BRO? Hoodie
Regular price From $33.00 USDRegular priceUnit price / per -
DO YOU EVEN RUCK, BRO? Mug
Regular price From $8.00 USDRegular priceUnit price / per -
DO YOU EVEN RUCK, BRO? Shirt
Regular price From $14.50 USDRegular priceUnit price / per -
EAT. SLEEP. RUCK. REPEAT. Shirt
Regular price From $14.50 USDRegular priceUnit price / per -
EAT. SLEEP. RUCK. REPEAT. Hoodie
Regular price From $33.00 USDRegular priceUnit price / per